Protect the Future of Public Safety in Palos Verdes Estates

The current Measure E parcel tax expires in 2027.

A grassroots coalition of Palos Verdes Estates residents qualified a citizen-led initiative for the June 2, 2026 ballot to responsibly replace Measure E and ensure continued funding for police, fire, and emergency services.

Without a replacement, critical public safety funding will expire—putting essential services and emergency response at risk. Measure PF is a locally controlled solution designed to maintain the high level of safety and quality of life our community depends on.

Learn more about Measure PF

Introducing Measure PF - A locally controlled solution to protect public safety in Palos Verdes Estates

1. What is Measure PF?

Measure PF is a community-led ballot measure that replaces expiring Measure E funding to ensure continued support for police, fire, and emergency services in Palos Verdes Estates.

2. What Measure PF Does

  • Replaces funding currently provided by Measure E, which expires in 2027

  • Ensures continued police protection and emergency response services

  • Supports fire protection, paramedic services, and wildfire preparedness

  • Maintains fast 911 response times and public safety staffing

  • Keeps funding locally controlled and dedicated to public safety

3. Why It Matters

Palos Verdes Estates does not have a meaningful commercial tax base to fund essential services. As costs continue to rise and Measure E approaches expiration, Measure PF provides a responsible, long-term solution to maintain the safety, stability, and quality of life our community depends on.

4. Key Facts

✔ Locally controlled funding - funds cannot be taken by the County or State

✔ Dedicated to Palos Verdes Estates Police, and Fire and Emergency Medical Services (EMS) provided by LA County Fire

✔ Maintains current service levels

✔ Supports long-term financial stability

✔ Helps protect property values and community safety

Measure PF is designed to ensure that Palos Verdes Estates remains a safe, well-protected community—now and into the future.

Flyer urging voters to approve Measure PF to protect police and fire services in Palos Verdes Estates on June 2, 2026.

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Political campaign sign supporting PFE (Protect PVE Police and Fire), encouraging voting by June 2 for Yes on PFE, with website YesOnPF.com and note about ad paid by committee ID 1478773.

A Renewed Funding Measure would:

Blue neon sign depicting a police car and a police officer.

Maintain Local Law Enforcement

Ensure we retain our independent Palos Verdes Estates Police Department, keeping law enforcement decisions and accountability under local control.

A blue safety icon showing a fire truck and a firefighter with a helmet, indicating emergency fire response.

Support Fire Protection & Emergency Medical Services

Provide stable funding to maintain reliable LA County Fire Department and EMS services that protect lives and property across our community.

Icon of a phone with signal waves, a siren, and the number 911, representing emergency emergency services.

Preserve 911 Emergency Response Times

Ensure fast, reliable emergency dispatch and response when every second counts.

Blue icon of police officer detaining a person with hands behind back, while another figure in uniform with a hat appears to be arresting or interacting with the person.

Help Prevent Home Burglaries, Thefts, and Other Crimes

Support proactive policing, neighborhood patrols, and community safety programs that deter crime and protect our homes.

Without action, our community faces cuts to public safety, growing deficits, and reduced services.

Text explaining how citizens can propose laws in California under the state constitution, referencing Article II, Sections 8 and 11, and the California Elections Code, Sections 9200-9226.
Text describing how a citizen's initiative measure is drafted and verified, and how voter decision is made with a simple majority vote.

Endorsements from our Community

  • A smiling man wearing glasses, a blue dress shirt, and a dark plaid suit jacket against a plain background.

    "I wholeheartedly endorse the proposed citizens' initiative for the City of Palos Verdes Estates. Parcel and property taxes represent the city's primary revenue sources. New, sustainable funding is critical to ensure long-term fiscal stability. Supporting this measure will help protect our future and allow our City to continue delivering essential public safety services for all residents. Please support your fellow residents by delivering a safe, secure future."

    Michael Kemps

    Mayor - Palos Verdes Estates

  • A smiling woman with short dark brown hair wearing a polka dot blouse and a pearl necklace against a gray background.

    “Public safety is at the heart of what makes Palos Verdes Estates such a special place to live. I commend the PVE Residents for a Safe, Secure Future for stepping up to ensure stable, local funding for the police and fire services our community depends on. It’s a significant ask, but an important step toward preserving the safety and stability of our city for years to come.”

    Victoria Lozzi

    Former Mayor and Current City Councilmember, City of Palos Verdes Estates

  • A smiling older man with white hair and a beard, wearing a brown jacket and striped shirt, against a blurred background.

    "As a financial executive, CPA, and 30-year resident, I strongly support this resident-led effort to provide the resources our Palos Verdes Estates Police and Fire/Paramedic services need. I know all too well the importance of timely emergency response—and we must ensure it continues. Before joining the City Council, I recognized the need for a long-term strategic and financial plan to preserve our community’s quality of life. This measure is a vital step toward that goal. Without it, the city faces a dire financial future."

    David McGowan
    Former Mayor and Current City Councilmember -
    Palos Verdes Estates

  • A smiling man with dark hair, glasses, and a blue checkered shirt standing outdoors in front of a brick wall.

    “In an uncertain world, maintaining the local PVE Police Department and a strong fire protection program is more important than ever. I fully endorse the PVE citizen’s initiative to replace the expiring Measure E parcel tax with an updated parcel tax that will support the city’s public safety needs for the next 11 years. 100% of the money will be controlled locally and will be dedicated to maintaining our critical public safety services.”

    Derek Lazzaro

    Current City Councilmember - Palos Verdes Estates

  • A professional headshot of a smiling middle-aged man with light hair, wearing a dark suit, white shirt, and a colorful floral tie, against a solid blue background.

    "I would like to thank you and fellow Residents for leading a campaign to keep our community safe for years to come. Our family moved to Palos Verdes Estates primarily because of our local Police, which are truly valued. Knowing that this Initiative prioritizes maintaining local Police, Fire services, fast 911 response time and will keep public spaces safe, I personally endorse this campaign. Wishing you all the best."

    Craig Quinn

    Current City Councilmember - Palos Verdes Estates

  • “As a 37-year property owner, I’ve experienced firsthand the unparalleled value of our local law enforcement, fire, and EMS services. Preserving fast 911 response times and proactive community policing is key to keeping PVE one of the safest communities in the state. I support this citizen-led parcel tax initiative—it’s a small price to pay for the quality of life and peace of mind we all enjoy.”

    Christine McNamara

    Vice President, PV Homes Association

  • A smiling man with glasses and a beard, wearing a maroon zip-up sweater, standing in front of an abstract blue and yellow background.

    "There’s nothing more important to PVE residents than ensuring the safety, security and unique character of our community. Replacing Measure E to provide the necessary financial resources to the City is essential to make that happen. Frankly, our future depends on it!”

    Bob Wade

    Former Chairman of the PVE Planning Commission and Parklands Committee

  • An older man with short gray hair and a slight smile standing outdoors near the beach with ocean waves and palm trees in the background.

    "At 81, I’ve spent most of my life in PVE—growing up in Valmonte, graduating from PV High, and now a 40-year homeowner in Malaga Cove. I deeply appreciate the uniqueness and exceptional character of our city. As with all things rare and special, they come at a cost. That’s why I wholeheartedly support the effort to renew and replace Measure E—to ensure our city has the essential funding needed to maintain the quality of life that makes PVE so extraordinary. Longtime residents like me, who’ve benefited from this community for decades, owe it to newer and future residents to help preserve—and even improve—what makes PVE such a special place. Remember: only 11% of our property taxes go to the City, while 100% of parcel tax funds stay here in PVE."

    Stephen O’Neil

    Former Board Member, PV Homes Association

  • A smiling middle-aged man with white hair and a beard, wearing a suit jacket and blue shirt, standing with his arms crossed in front of a coastal landscape with cliffs, water, and houses in the background.

    "I support renewing Measure E. We moved to Lunada Bay in 2004, and immediately knew how much we, and our community, rely on local police and fire services. We want to make sure we live in a city where the response rate is immediate, and our children, and the children of the new families who moved here, feel safe. This is about preserving the safe we have come to know and live, and it's worth it. It's about the character of PVE for future generations. Let's work together to make this happen."

    Merlin David

    Former Neighborhood Watch leader

  • Black and white portrait of a middle-aged woman with short blonde hair, wearing pearl earrings and a pearl necklace, smiling and dressed in professional attire against a dark background.

    "Having served the city for many years, I can tell you this measure is a responsible way to protect our quality of life and essential services for years to come. It includes strong oversight and keeps every dollar in local control, keeping it from the County and State. "

    Kate Greenberg

    Former Treasurer - City of Palos Verdes Estates

  • A man with short dark hair smiling outdoors with green trees and a house in the background.

    “As a former Mayor, I know firsthand that local control of public safety is vital to the well-being of our community. Renewing Measure E ensures we continue to fund our own PVE Police Department and fire services—protecting what makes Palos Verdes Estates safe, secure, and uniquely ours.”

    Jim Roos

    Former Mayor and City Councilmember - Palos Verdes Estates

  • Generic user profile icon with a black silhouette of a person on a white background.

    "I had the honor of leading the Measure E campaign in 2018 to save our local PVE Police Department. Over the past eight months, I have worked closely with resident CPAs, past city treasurers, and other financial experts to fully understand the city’s financial situation. That analysis shows that renewing Measure E’s funding is essential to preserving our local PVE Police Department and ensuring reliable fire protection for years to come. The city faces a dire financial position, and the proposed replacement measure is critical to our future."

    Steve Friedrich

    Neighborhood Watch, CERT, Campaign Chair for Measure E (2018)

  • "The Palos Verdes Peninsula Chamber of Commerce proudly endorses the renewal of Measure E in Palos Verdes Estates."

    Palos Verdes Peninsula Chamber of Commerce