Frequently Asked Questions
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What is Measure PF?
Measure PF is a temporary, dedicated public safety measure on the June 2, 2026 ballot in the City of Palos Verdes Estates. Funding can ONLY be used to fund our local PVE police, and Los Angeles County fire protection and emergency medical services.
· See the Full Ordinance in the Resolution Calling the Election at: pvestates.org/government/city-clerk/citizen-initiated-measure-filings-and-notices-copy
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How will Measure PF funding be used?
If approved, Measure PF will generate $16 million in locally controlled funding that can only be used to:
• Maintain funding for local and independent community-based law enforcement services provided by the Palos Verdes Estates Police Department, and contracted fire and emergency medical services provided by the Los Angeles County Fire Department.
• Maintain 911 response times and police patrols throughout the City.
• Prepare for wildfires to better protect our homes, open spaces, and natural areas.
• Help prevent home burglaries, thefts, and other crimes.
• Maintain fire protection and emergency medical services.
• Maintain our city’s financial stability.
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How do we ensure Measure PF is transparent and accountable?
Measure PF is structured so that, by law:
• All funds must support Palos Verdes Estates public safety services – not one penny can be taken away by LA County or the State
• Annual independent audits, citizen oversight, and detailed public reporting are required
• Ends on June 30, 2037
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What is Measure E (2018)?
Measure E is a local parcel tax approved by PVE voters in 2018 with nearly 69% support. It provides approximately $5.1 million each year—about one-fifth of the City’s annual budget—to help fund our Palos Verdes Estates Police Department.
These funds have been critical to maintaining police staffing, 911 response, and day-to-day operations. But Measure E did not include an annual cost-of-living adjustment, which has limited revenue growth while city costs have continued to rise.
Measure E is set to expire in 2027, which means this vital source of public safety funding will end unless voters approve Measure PF before then.
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Does the City need Measure PF funding?
PVE is facing a growing budget shortfall due to rising costs, inflation, and the expiration of the existing funding measure (Measure E). If no action is taken, the City projects a $12 million annual deficit, not including millions more in deferred maintenance, putting essential public safety and maintenance at risk of cuts.
To learn more about the City budget, visit: https://www.pvestates.org/government/city-manager/fiscal-outlook
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Why do local community members need to act now?
Measure E is set to expire in 2027, and if Measure E is not renewed and updated for our current needs, the City will have to consider significant cuts to services that will impact every resident in PVE.
The recent wildfires remind us that Palos Verdes Estates has terrain very similar to Pacific Palisades, including 28% of city land being open space. Measure PF will provide our city with sufficient funding to protect our local police department, firefighters and life-saving equipment, as well as funding to provide weed abatement and reduce other fire hazards.
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Who is behind the Measure PF campaign?
PVE Residents for a Safe, Secure Future is a grassroots coalition of neighbors committed to protecting our community. Our goal is to bring residents together and submit a citizens’ initiative, Measure PF, to renew and increase Measure E to cover all public safety services (both police and fire) before it expires, to ensure Palos Verdes Estates continues to be a safe and secure place to live.
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How much will Measure PF cost?
Measure PF will replace the existing parcel tax at a rate of $990 per parcel, plus 67¢ per square foot of building improvements, generating approximately $16.25 million annually to fund ONLY public safety services in PVE. The measure is temporary and ends on June 30, 2037.
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Why isn't the City campaigning for Measure PF?
By law, cities and public agencies are prohibited from using public resources to campaign for or against ballot measures. While the City can provide factual, impartial information about what Measure PF would do and what services it affects, it cannot advocate for your vote.
That’s why PVE Residents for a Safe, Secure Future stepped up. We are residents and your neighbors who care about protecting local services.
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What level of support is required to pass Measure PF?
For Measure PF to be approved, 50% + 1 of voters who vote in the June 2, 2026 election must vote “Yes.” Every vote will matter in this critical election, so please be sure to vote, get involved and help spread the word!
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When will I be able to vote on Measure PF?
The PVE City Council voted to place Measure PF on the June 2, 2026 ballot.
Whether or not you typically vote at the polls, all voters will be mailed a ballot in this election the week of May 4. Once you receive your ballot, make sure you find Measure PF and vote YES, sign and seal the envelope and mail it back right away. No postage is required.
Vote sites will be open for early in-person voting and polling places will also be open on Election Day. Every vote counts for Measure PF so make sure you cast your ballot!
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How can I get involved with the campaign or learn more?
To learn more, ask questions, or volunteer, contact us at YesOnPF.com.
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More Questions?
Call our Measure PF Hotline anytime between 8 am and 8 pm:
(310) 896-0380

